If you’re thinking about switching careers and wanting to become a digital marketing freelancer, there are many ways to get started. For starters, you can join a freelance community, such as Upwork. This site allows you to advertise your work and display references for prospective clients. Once you’ve established a strong portfolio, you can start applying for digital marketing freelance jobs.
Before applying for digital marketing freelance jobs, you should prepare a portfolio showing the kinds of industries you’ve worked in, the work you’ve produced, and the results you’ve delivered. Generally, it’s better to have a tangible portfolio than a visual one. For example, if you’ve helped a local gym in Boston acquire 17 gym memberships in 30 days using $170 in ad spend, your portfolio should show the ad and landing page, as well as your job success score.
Another benefit of digital marketing freelance jobs is that you’ll be able to choose which projects you’d like to work on. While some freelancers prefer working on projects that they’re passionate about, others choose to focus on specific industries. This gives them a better understanding of the brands that fit their interests.
As a digital marketing freelancer, you should make real connections with people in your field. This can be done through email and skype. These connections are a valuable asset as they can help you promote your personal brand, provide referrals, and work with clients. Digital marketing can be a lonely job, so it’s important to build a network of people you can trust.